Parent merch! Designed by us and made-to-order
Our clothing is printed to order on organic fabrics, which means nothing is made unless it’s actually wanted. That keeps waste low, overproduction out of landfills, and our impact lighter on the planet. Every piece is thoughtfully designed by us with real parents and kids in mind - comfortable, durable and made to keep up with everyday life. It’s merch you can feel good about wearing, for your family and for the future.
And of course we haven't forgotten the kids...
From baby gifts to playtime...
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OUR STORY
We are Charlotte and Naveed and we live by the sea with our two children.
The ethos of the shop remains the same as when we launched in 2018. We celebrate individuality, diversity and design, all without harming the planet.