We carefully source beautiful products for children to play with, read, wear, collect, learn from, climb on, chew, whack, build, knock over, count, nurture, laugh at, throw, catch, pull along, push along, assemble, dress up, wobble, stack, cuddle and be inspired by.
New in...
With a range of toys, books and clothes that are inclusive and empowering, we can help support kids in feeling great about being their own unique selves. Celebrating individuality, diversity and design, all without harming the planet.
We're obsessed with these sensory mood lights View all
We are an independent business made of a small team of passionate individuals who care deeply about this shop and it's ethos. We know representation matters, and the toys, clothes and books that children have access to can help them express themselves. We understand that reinforcing stereotypes can limit the possibilities and interests of our children, which is why all the items we chose are perfect for any little individual.
What we’re loving… local artist’s screen printed idols View all
Maileg
By bringing storybook whimsy to everyday moments, Maileg toys help children explore the pure and simple wonder of imagination. Beloved for their heartwarming personalities, Maileg toys show playfulness and charm in every last detail.
Say it with a card...
If you order a greetings card along with a gift we will handwrite your message in it for you and post both the wrapped gift and the card directly to the lucky individual. All from your sofa!
Use our wish list function
Found the perfect product but can’t buy today? Want someone else to buy it for you?
You can add products to your wish list (select ‘add to wish list’ on the product page) to curate your own selection. Then send the link to friends and family members, and they can purchase off the wish list, and have it gift wrapped and sent directly to you.
KNOWLEDGE IS POWER...
Educational books
A range of educational books for across the ages and an array of interests - there's something for everyone
STAFF PICKS View all
Featured in
Miffy
Let children discover the loveable bunny Miffy, from Dick Bruno's classic children's books. Suitable from birth, the sweet and instantly-recognisable face will charm from any age.
Moulin Roty
Made in France, loved worldwide.
Founded in the 1970s by a group of friends, Moulin Roty creates a beautiful collection of toys and gifts for children and toddlers including toys inspired by the past that are updated to today’s tastes and standards.
Awards we've won
This is what our customers have said
GIFTS FOR NEW PARENTS View all
OUR STORY
We are Charlotte, Naveed, we live by the by the sea with our two children.
The ethos of the shop remains the same as when we launched in 2018. We celebrate individuality, diversity and design, all without harming the planet.