We are an independent business made of a small team of passionate individuals who care deeply about this shop and its ethos. We know representation matters, and the toys, clothes and books that children have access to can help them express themselves. We understand that reinforcing stereotypes can limit the possibilities and interests of our children, which is why all the items we chose are perfect for any little individual.
From baby gifts to playtime...
Did you know?
We offer a complete gifting service
Meaning that (if the stock is held by us and not sent directly from one of our suppliers) you can choose the perfect gift, select gift wrapping for only £1 extra, we can either hand write your message on a tag or you can add a greetings card and we’ll hand write your message in it. Then we’ll send it directly to the little individual.
What’s new at Moo…
With a range of toys, books and clothes that are inclusive and empowering, we can help support kids in feeling great about being their own unique selves. Celebrating individuality, diversity and design, all without harming the planet.
Staff picks
We carefully source beautiful products for children to play with, read, wear, collect, learn from, climb on, chew, whack, build, knock over, count, nurture, laugh at, throw, catch, pull along, push along, assemble, dress up, wobble, stack, cuddle and be inspired by.
New brand collaboration
Cabana Kids
These play tents and teepees are portable, fully UV protected and 100% cotton canvas, just waiting to be taken on your next adventure. Great for indoor and outdoor use, these are built to last.
Featured in
Awards we've won
This is what our customers have said
OUR STORY
We are Charlotte and Naveed and we live by the sea with our two children.
The ethos of the shop remains the same as when we launched in 2018. We celebrate individuality, diversity and design, all without harming the planet.