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Our Story

We are Charlotte, Naveed, Mabel and Luna – a family living by the sea in beautiful Folkestone.  

We wanted our shop to be a space that celebrates individualism, diversity and design, with a focus on sustainability. A place where you can always find something a little different from the mainstream kids market.

We source books that empower and represent all children, toys that entertain and clothes that suit any little individual.

We’re thrilled to be a part of Creative Folkestone. And we stock a range of toys and clothes made by local makers. There is a great supportive community here of small, independent companies.

We never stop searching for new beautiful things.

How people feel when they come to our shop is really important to us. We want everyone who walks in to feel welcome.

If you have children with you, we want you to feel relaxed and comfortable. We encourage children to play with anything they can reach. And we can take toys down from the shelves if they want to play with them. Which leaves you free to browse.

We have a small play area in the shop window and a movie snug. So you can even plug your children in for five minutes of peace while you enjoy the shop!

Our Story

Luna, our youngest daughter, had just turned one when I decided to leave my steady job in London to start a business in an area I had absolutely no experience in.

I wanted to take control of my work-life balance. To be a full-time parent as well as providing for our family.

We opened our doors in 2018. The first year was incredible, tough, crazy and empowering.

In 2019, I won the Kent Women in Business Award for Mumprenuner of the year. This was a huge turning point. To be recognised for something I was working towards so early in our journey has really spurred me on.

We still have a lot of work to do. Running a business, being open seven days a week and having two children under five isn’t easy. But we are having a great time.

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Where We Are...

In the heart of Creative Folkestone, come and find us on The Old High Street,  beautiful cobbled street by the sea.

01303 248 158
25 The Old High St, Folkestone, Kent, CT20 1RL

Click here to see our opening hours.

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