Free shipping on all UK orders over £40

Our Story

We are Charlotte, Naveed, Mabel and Luna – a family living by the sea and
running a shop in Folkestone.

The ethos of the shop remains the same as when we launched in 2018. We celebrate individuality, diversity and design, all without harming the planet.

Every product we source for the shop is sustainably and ethically made. We are always mindful of the importance of representation and inclusivity in the toys and books children have access to.

We understand that reinforcing stereotypes can limit the possibilities and interests of our children. This is why the clothes, toys and books we stock are perfect for any little individual.

This shop is driven by being the change we want to see in the world.

Our Story

Our youngest daughter, had just turned one when I left my job in London to open a shop. I had no experience in retail and not a clue what I was doing. The first year was incredible, tough, crazy and empowering.

After starting up the business and working full time in the shop with my toddler I won the Kent Women in Business Award for Mumprenuner of the year in 2019.

We were chosen to be part of the Small Biz 100 in 2020, which is a list of 100 UK inspirational businesses, and in 2021 I made it into the F:Entrepreneur UK top 100 list of female entrepreneurs. We thought we'd loose everything when we had to close the shop during lockdown, but we worked hard, our customers supported us and now we are stronger than ever. We even re opened after the lockdown in a much larger shop unit.

We absolutely love what we do, and we love it when other people love it too.

View Products

Where We Are...

In the heart of Creative Folkestone, come and find us on The Old High Street,  beautiful cobbled street by the sea.

01303 248 158
65 The Old High St, Folkestone, Kent, CT20 1RN

Click here to see our opening hours.

Get Directions

Search our products...

Still can't find what you're looking for? Try our 'featured products' collection here.