Swiss open-ended play and the concept of the broader principles of free play has been a popular movement in Swiss and European education systems for a long time, but it’s starting to gain clout in the UK, and we think it’s really very truly cool.

What is Swiss Open-Ended Play?

It’s very simple, it is the idea that toys and activities should allow children to use their imagination and creativity freely, without strict rules or predefined outcomes. This approach encourages cognitive development, problem-solving and independence.

Minimalistic Design

The toys are typically simple and versatile, allowing children to play in various ways, promoting exploration, role-playing and constructive thinking. This concept, rooted in Switzerland’s educational philosophy, emphasises self-directed play, where children can explore materials and ideas freely.

Unlike highly structured toys, open-ended toys have a simple and versatile design. For example a set of wooden blocks could become a castle, a car garage or a series of buildings, depending on the child’s imagination.

Benefits of Swiss Open-Ended Play

Enhanced creativity: Without set instructions or single-use toys, children can let their imagination flow freely, exploring new possibilities and creating unique worlds.

Cognitive and Motor Skill Development: Handling different objects, manipulating shapes and creating builds helps children develop fine and gross motor skills and improve spatial awareness.

Problem Solving: In open-ended play, children make decisions independently, they face challenges and this allows them to explore solutions at their own pace and build resilience.

Social and Emotional Growth: Playing with others in an open-ended environment fosters sharing, negotiation and empathy. Kids learn to communicate ideas, take turns and value others’ input, which helps develop strong social skills.

Sense of Independence: Because this type of play is child-directed, kids feel a sense of control over their playtime, fostering independence and self-confidence.

What is MOLUK?

MOLUK are a Swiss toy developer, and a new brand on our shelves. Driven by a passion for great design, MOLUK strives to create innovative, sustainable products that don't just entertain kids on a superficial level, but invite real interaction.

In a time where everything is getting more virtual, MOLUK offers toys that are totally manual, toys that get children to move and explore, toys that stimulate their senses and minds.

There are no ON and OFF switches, batteries or complicated instructions – MOLUK toys are powered simply by a child’s imagination.

What makes MOLUK green?

If you know us, you know we’re big on sustainability. So why are we stocking plastic toys? 

Can plastic toys be green?

MOLUK toys are made of fully recyclable materials like HD-PE (same as milk bottles). No painted pieces. No composite materials that cannot be recycled. No PVC, no phthalates, no BPA.

Most importantly: The toys are multifunctional and designed to grow with the kids, offering new play possibilities as they get older.

The resources and energy it takes to produce a toy always stand in relation to the play value and years of use you get out of it. In this regard MOLUK toys have a stellar track record and minimal ecological footprint. 

Meet the Designer

Why do we love this brand?

What we particularly love about MOLUK is that all the toys are compatible with each other, and can grow with the child. They can be added on like expansion packs: you buy the child a Bilibo one Christmas, then add on the Nello, then get them some Oogis, etc.

Browse the whole range here.