Interview with Lindsay - Co Founder of Nudnik

Twin co-founders Alexandra and Lindsay Lorusso grew up in the waste management industry - their father co-owns one of Canada’s largest privately-owned companies, Wasteco - and it's working for him where they began to understand the impact we have on our planet as a result of our “throw-away” culture.  

"We're on a mission to create clothing that not only combats the growing global waste problem, but actively seeks to help solve it."  

We love this brand and the more we learn about the brand, it's ethos and the women behind it we love it even more. 

Lindsay kindly spent some time answering my questions so I could share them with you. These awesome women created this incredible brand.  I don't now about you but I could read about awesome women like this all day.  

Do you create all the designs and colourways yourself or do you work with designer? 

 

We create ALL designs in house! We engineered our genderless styles to fit comfortably on all bodies with room to grow. Our jumpers, for example, can be worn with pant legs rolled up and straps knotted and as the child grows the straps and pant legs can be let out. Alexandra creates all the fantastic colourways and has a background in fashion. The waste is our muse!

What is the most challenging thing about working with waste fabric? 

 

The challenges are also what makes Nudnik unique! We can’t guarantee 100% consistency using waste fabrics. We use only organic cotton pre-consumer textile scraps that would have otherwise gone to landfill or burned. The weights of the fabric can change slightly and we do our best to provide consistency throughout our styles. For example; with our playsuits (Disruptor Tee + Creator Playpant) we generally use jersey of a light-medium weight. 

How many of each size per colour is made on average?

 

Right now the type of textile waste we use with our current partner yields approximately 2x units per colourway, per size. However, we’ve brought on a new partner and unlocked tons more of the organic cotton pre-consumer textile scraps in larger volumes so soon we will be offering 5x units in each colourway in each size.