We love Miffy, but we honestly didn't know how much the world loves Miffy until we put our display up in the shop window, and the reaction has been huge.
Why children need soft toys
Soft toys play a crucial role in a child’s emotional, social and cognitive development. They play an important role in aiding the development of empathy and nurturing skills, they can be used for imaginative play, storytelling and role-playing activities. The right soft toy can even provide comfort and companionship during times of stress and anxiety.
Browse the range
This loveable and instantly-recognisable bunny - designed by Dick Bruna in 1953 - still has the hearts of children and their grown-ups.
Browse all soft toys
You never know, the one you choose may end up being ‘the one’.
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Use our wish list function
Found the perfect product but can’t buy today? Want someone else to buy it for you?
You can add products to your wish list (select ‘add to wish list’ on the product page) to curate your own selection. Then send the link to friends and family members, and they can purchase off the wish list, and have it gift wrapped and sent directly to you.